Team USA: Surfing America launches new website

Surfing America team © Surfing America Surfing America announced today that it has launched a newly designed website at SurfingAmerica.org. 'We're excited to have a refreshed and upgraded presence online,' said Michael Gerard, Surfing America's executive director.  "With new longer term relationships in place with our key partners, we are better prepared to activate, manage an ever increasing flow of high quality content, and create valuable co-promotions.  PacSun, in particular, has been amazing to work with on this front.  We have lots of ideas on increasing the volume of online activity together.  The new Surfing America site allows us to upload fresh content more frequently and connect much more effectively through our social media channels." You can visit the site and read all updates about the PacSun USA Surf Team at: surfingamerica.org About Surfing America, Inc: Surfing America is the ISA-recognized National Governing Body for Surfing in the United States. The International Surfing Association (ISA) is recognized by the International Olympic Committee (IOC) as the sport's World Governing Authority. Surfing America is an IRS recognized 501(c) 3 charitable organization. Key projects include: improving competition standards, hosting national championship events, and selecting and fielding the official United States Surf Team to compete internationally.  With its primary emphasis on youth development, Surfing America is a critical element to successfully growing the sport, and business, of surfing on a global basis. There are currently three member organizations that feed their top athletes into Surfing America's USA Championships. They are: The Western Surfing Association, the National Scholastic Surfing Association, and the Hawaiian Surfing Association. www.surfingamerica.org

Arnette Announces New Snowboard Team

Arnette has just announced it has added an elite snowboard team in support of the 2011 re-launch of its snow goggle program.

Devun Walsh Team Captain, along with Zac Marben, Dustin Craven and Sage Kotsenburg

“With the resurgence of our goggle program we hand-picked a team of four guys that truly embody what Arnette stands for, each in his own unique way,” says Arnette Global Brand Manager Joe Freitag.  “Their attitude, style, originality and overall love for snowboarding bring them together to make one of the most influential teams out there.  2011 is going to be an epic year, and we’re very excited to have such an amazing group of guys representing Arnette on and off the hill.”


“I’m so stoked to have the opportunity to join such an influential brand, and it’s a true honor to be selected as Arnette’s snow team captain,” says Devun Walsh.  “All the guys are super rad and the new goggles have such a great fit and clean look.  The designers have done an awesome job putting a modern twist on a classic frame with the Series 3, and I’m psyched to wear goggles that work so well in all conditions.”

“I’m super excited to be on the Arnette team,” says Zac Marben.  “We all have our own unique style, but totally respect one another’s riding abilities.  The new goggles look and feel great, and people are stoked that Arnette is back on the mountain.  I can’t wait to see what the future holds for Arnette and the team.”

“Riding for Arnette is awesome because they were the first pair of goggles I ever owned,” says Dustin Craven.  “Arnette has a lot of history in snowboarding and being part of the goggle program feels great.  The team is rad and having Devun [Walsh] on the program is legendary.  I’m pumped on the quality of the new goggles, and their overall look and feel is really cool.”

“When I first started snowboarding, Arnette was one of the dopest brands around and I would’ve done anything to get my hands on a pair,” says Sage Kotsenburg.  “Now I ride for Arnette which is an awesome feeling.  The goggles work really well and the team is super solid.  Arnette has some big things coming up this year and I love being part of it.”

Arnette’s new 2011 goggles – the Series 3 and Mercenary – will debut at SIA (booth #1135) in Denver, CO, followed by ISPO (booth #A2.312) in Munich, Germany.  Retail prices start at USD $65.00, and they will be sold at finer snowboard shops worldwide beginning Fall 2011.

Arnette Mathmatics:

Established in 1992 in a one-car garage in Orange County, California, Arnette shades and goggles are found on today’s most influential action sports athletes and personalities.  Each pair is designed with the highest quality materials, providing lightweight wearability for unmatched comfort and style. Arnette’s distinctive collection is available at action sports and specialty eyewear retailers worldwide.

Check out life through Arnette’s eyes at: www.arnette.com